“Jimmy Kimmel Live” Under Scrutiny; Reactions from Network Owners and Advertisers to Jimmy Kimmel’s Controversial Joke Are This Time Milder

Jimmy Kimmel Live Randy Holmes/Disney/Getty Images

According to the CinemaDrame news agency, the program “Jimmy Kimmel Live!”, which airs on ABC, has once again been surrounded by controversy involving its host following a turbulent period in 2025. However, this time there has been no widespread reaction from television station owners or advertisers.

In the previous incident, after a monologue joke by Kimmel about the political aftermath of Charlie Kirk’s assassination, a wave of criticism emerged on social media and in certain political circles. Some network executives and advertising companies even called for action against him. That episode ultimately led to the show being suspended for several nights, although Kimmel returned to the air without issuing an apology.

This time, however, the situation relates to another joke he made about Melania Trump, which received significant attention online. Nevertheless, unlike before, no serious or coordinated pressure from Disney’s major commercial partners—including station owners or major advertising brands—has been reported.

The report notes that in earlier reactions, conservative political figures and some regulatory bodies also became involved, with discussions even emerging about reviewing the network’s broadcast licenses. In the current situation, however, no such formal pressure or large-scale coordination has been observed.

According to the analysis, the main difference between the previous wave and the current situation lies in the level of response from the network’s commercial partners. In the past, direct contacts with Disney executives were made to exert pressure, but this time no such pattern has been reported.

The report also refers to political tensions surrounding Kimmel’s remarks, reactions from political figures, and the heated atmosphere on social media. However, it ultimately emphasizes that no specific operational consequences have yet been imposed on the program.

FCC chairman Brendan Carr testifies before the House Appropriations Subcommittee on Financial Services and General Government at the Rayburn House Office Building on May 21, 2025. John McDonnell/Getty Images

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