Samsung Brings Immersive BTS Fan Experiences to the “Arirang” World Tour
According to the CinemaDrame News Agency, As BTS took over Las Vegas with four sold-out performances on the “Arirang” World Tour, Samsung joined the excitement with a series of interactive fan experiences at the concert venue.
As part of its Samsung Galaxy x BTS World Tour Arirang campaign, the technology giant created six dedicated fan activations designed to celebrate BTS’s global popularity while showcasing the capabilities of the new Galaxy S26 Ultra.
In Las Vegas, fans had the opportunity to take photos against BTS-inspired backdrops using the Galaxy S26 Ultra’s 200-megapixel main camera, capture mirror selfies, and even simulate the experience of concert crowd surfing. Visitors could also test the smartphone’s AI-powered live translation feature, which translates conversations and text in real time, and leave messages for BTS members.
Samsung is positioning the Galaxy S26 Ultra as a device optimized for content creation and communication. Among its key features is Nightography, which automatically enhances photos and videos captured in low-light environments such as concerts. The Photo Assist feature, powered by Galaxy AI, enables intelligent image enhancement and advanced photo editing.
In addition, Samsung’s Quick Share file-transfer feature, designed for seamless sharing across devices, is now compatible with Apple’s AirDrop technology.
In a statement, Samsung said the activations were created to redefine the traditional concert-going experience, allowing fans to build deeper and more emotional connections with artists and their performances. The company also emphasized that the Galaxy S26 Ultra’s camera helps users capture and share memorable moments from live events.
The campaign marks the latest collaboration between Samsung and BTS. The group’s members have previously appeared in promotional campaigns for several Samsung products, including Galaxy Buds earbuds and the company’s Galaxy Z foldable smartphone lineup.
The Samsung Galaxy x BTS World Tour Arirang program first launched in Seoul in March. Samsung later brought the activation to the United States earlier this month with an event in Stanford, California. The company has announced that the global partnership will continue at selected BTS tour stops through 2027.
