Global Streaming Subscription Revenue Triples in Five Years and Will Surpass $200 Billion by 2030
According to the CinemaDrame News Agency, based on the latest survey by Ampere Analysis, global revenue from streaming service subscriptions surpassed $150 billion for the first time in 2025, reaching $157.1 billion—a threefold increase compared to five years ago ($50 billion in 2020). The company predicts that subscription revenue will reach $202 billion by 2030, representing 29% growth, as streaming companies focus on price increases and ad-supported versions rather than purely on subscriber growth.
Ampere emphasized in its report: “While international expansion remains an important market driver, platforms are increasingly focusing on monetization through price increases and ad-supported offerings, especially in mature markets. With subscriber numbers for ad-free plans stabilizing, hybrid subscription and advertising models play a larger role in revenue growth.”
Total streaming service revenue, including advertising, reached $177 billion in 2025, with advertising revenue accounting for approximately $20 billion. The share of advertising revenue from subscription services increased from less than 5% in 2020 to 28% in 2025. Ampere forecasts that with the growing adoption of ad-supported tiers and increased advertising volume, this segment could generate an additional $42 billion in annual revenue by 2030.
The United States remains the largest driver of the streaming market, accounting for half of global subscription revenue in 2025. Ampere explained: “Netflix holds the largest share of the U.S. market, and its revenue grew 14% in 2025 following general price increases earlier in the year. In more competitive markets such as North America and Western Europe, the next stage of growth will be driven more by ad-supported subscriptions.”
Lauren Livesedge, senior analyst at Ampere, concluded: “As the streaming market matures, the emphasis is no longer solely on increasing subscriber numbers but on extracting more value from the existing audience. Price optimization and the expansion of ad-supported tiers are the main drivers of revenue growth, especially in competitive markets.”
